“If anyone orders Merlot, I’m leaving.” Remember that line from “Sideways”? Called the “Sideways Effect” it made one of America’s favorite wines uncool while boosting the sales of Pinot Noir. Well apparently the disdain has worn off. After years of plummeting sales Merlot is recovering. During the 12-month period ending December 7, 2007, dollar sales [...]
Just when we were getting used to “critter labels,” now there are “foodie labels” designed to take the mystery out of food and wine pairings. The wine labels have illustrations that make clear to the consumer which wine pairs best with certain types of meat. A rooster on the Chardonnay, a pig on the Merlot [...]
Recently, the French court fined Moet and Chandon 30,000 Euros for its “La Nuit est Rose” campaign which shows a bottle of rose Champagne on a black background surrounded by pink petals. The court ruled that the ad created an association between drinking rose Champagne and leading a wonderful life ( a reference to the [...]
It usually starts right before Thanksgiving, there’s a huge increase in demand for Champagne, not just in stores but in restaurants and bars. This increase in demand puts incredible pressure on Champagne prices. Avoid the price hike. If in December you’re thirsting for a popular brand like Veuve Clicquot, choose a high-volume, warehouse-style store. Distributors [...]
Who knew that a hippopotamus on a wine label symbolized something good to the consumer? Cute and colorful “critter labels” may seem more fitting for a box of “Animal Crackers,” nevertheless, new table wines with animals on the label outsell all other new table wines by more than two to one. Yellow Tail wine is [...]
For the wine investor, absolutely! But for the wine drinker, it’s much more complicated. Hugh Johnson (the world’s best-selling wine writer) declares in his 2008 Pocket Wine Book that, “Vintages used to be really crucial but the difference now is not so much in quality as reputation, because the most famous ones are traded up [...]