Posts Tagged ‘wine labels’

Anthony Weiner and the Wine Industry Get Naked

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Whether it's personal or business marketing, it appears you need to get naked to get any attention these days. Sexting, sexy wine labels and sexy names all point to the growing need to bare it all to close the deal no matter what your selling. Sex sells, even in (or especially in) the wine industry. Just ask porn star Savanna Samson whose outrageously successful red wine Sogno Uno scored a 91 from Robert Parker and features a side view of her wearing only a see-through gown and high heels. Maybe porn star Ginger Lee can parlay her experience with Congressman Weiner into a wine label of her own. Stupid Bastard maybe (there's a Fat Bastard already afterall), wait that's not sexy. How about No Penetration, there's already a Penetration Cabernet Sauvignon by (you guessed it) Naked Winery. Weiner and Naked Wine

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Posted in Robert Parker, Wine Trends

See Spot Run

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Just when we were getting used to "critter labels," now there are "foodie labels" designed to take the mystery out of food and wine pairings. The wine labels have illustrations that make clear to the consumer which wine pairs best with certain types of meat. A rooster on the Chardonnay, a pig on the Merlot and a cow on the Cabernet Sauvignon (each label has a diagram of the different cuts of meat). "Foodies" will be launched nationally by Cost Plus Food Market in early March 2008 and will retail for $7.99 per bottle. Cost Plus believes this product is appropriate for food and wine enthusiasts of all levels, but the rather basic information (some might say patronizing) says something else. Hopefully, we won't see Spot on the label, but you get the message.

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Posted in Wine Price and Sales

Loons, Penguins and Hippopotami, Oh My!

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yellowtail-shiraz
Who knew that a hippopotamus on a wine label symbolized something good to the consumer? Cute and colorful "critter labels" may seem more fitting for a box of "Animal Crackers," nevertheless, new table wines with animals on the label outsell all other new table wines by more than two to one. Yellow Tail wine is a perfect example. Yellow Tail from Australia (with a wallaby on the label) became the number one imported wine in the US in just two years. Yellow Tail Shiraz is the best-selling red wine in America (not just imports but ALL red wine) and it took just five years.

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Posted in Wine Price and Sales