Is it just me, or are cupcakes (or more precisely cupcake sellers) everywhere? Cupcakes are suddenly everybody's favorite dessert and every baker wannabe is trying to sell them. And if a budding entrepreneur is not selling them directly, they're trying to brand a product with the name to take advantage of the uptrend.
It all started with
Sex & the City and NYC's Magnolia Bakery. As
Sex & the City's rabid fans tried to be more like
Carrie and the girls and Magnolia gained exposure on tv and in the movies, it started a gourmet cupcake feeding frenzy.
Cupcake Wine Cont'd