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Posts Tagged ‘french wine’
Bordeaux wine lovers may credit the 1855 Exposition Universelle de Paris and Emperor Napoleon III's "Official Classification" with putting Bordeaux wine on the map. But, it turns out that his grandmother the Empress Josephine, first wife of Napoleon Bonaparte may have ignited French passion for the wine.
Prior to Josephine raising the status of Bordeaux to an elixer fit for nobility, it was seen as an inferior product suitable only for the English who had been stubborn lovers of claret, or red Bordeaux wine, for four centuries. At the time of the French Revolution, Burgundy and Champagne reigned supreme, in fact, not a single bottle of Bordeaux is known to have been kept in the
wine cellars of King Louis XVI.
Empress Josephine's Wine Cellar Continued
TagsBordeaux, Bordeaux Wine, Burgundy, Cape Town, celebrated hostess, Champagne, Château Laville Haut-Brion, Chateaux de Malmaison, Cyprus, Emperor Napoleon III, Empress Josephine, exposition universelle de paris, France, French Revolution, french wine, Germany, great drinker, Greece, Hungary, Italy, king louis xvi, Margaux, Martinique, medoc wine, Napoleon Bonaparte, Paris, Portugal, premiers cru, red bordeaux wine, saint helena, social historians, South Africa, south african wines, South Atlantic island, Spain, sweet wines, Wine Cellar, wine cellars, wine lovers
Posted in Bordeaux Wine, Champagne, Wine Cellar
Recently, the French court fined Moet and Chandon 30,000 Euros for its "La Nuit est Rose" campaign which shows a bottle of rose Champagne on a black background surrounded by pink petals. The court ruled that the ad created an association between drinking rose Champagne and leading a wonderful life ( a reference to the iconic Edith Piaf song La Vie en Rose). This ruling is the result of the 1991 Evin Law which states that all publicity for alcohol must consist of objective information only. It is also considered by French winemakers to be a major factor in the decline of domestic wine sales. French wine consumption dropped by 20 percent in the 1990s making exports extremely important to winemakers. However, the Australians seem to have beaten them to the party.
TagsEvin Law, french wine, Moet and Chandon, Rose Champagne, wine price, wine sales
Posted in Champagne, Moet and Chandon, Wine Price and Sales
