A San Francisco cooperative is selling futures in a new wine called “Bailout,” inspired by the economic crisis. Crushpad, a custom crush facility, will sell the Napa Valley Cabernet Sauvignon at $39 per bottle. But there’s a twist, for every 100-point drop in the Dow Jones from the date of purchase to the projected bottling date of 14 August 2009, the final price will be discounted $2 per bottle. If the Dow is higher on the bottling date, the price is still $39 a bottle, making Bailout futures a minor hedge on the economy. Only 500 cases will be produced. Crushpad is doing this for fun and exposure, but it may be instructive for high-end Bordeaux winemakers who refuse to lower their exorbitant 2008 futures prices given the current environment. According to those in the wine trade, Bordeaux must lower it’s prices by 50% or the 2008 en primeur campaign could be a disaster. Crushpad is an urban winemaking facility that enables budding entrepreneurs to make their own wine with the expert help of the staff.



This is a post from: The Wine Cellar Blog