Posts Tagged ‘Champagne AOC’

There was a time when excess Champagne was dumped into French rivers. As a matter of fact, wine-growers from Bordeaux and Burgundy used to say that the reason Champagne had bubbles was because the wine was no good. This may have been true at one time, but today, Champagne sales are experiencing significant growth. Recent figures show that worldwide sales hit a record high in 2007 with 338.7 million bottles sold, up 5.3 percent. Demand is outstripping supply to the point that 40 new towns will be added to Champagne's AOC (Appellation d'Origine Controlee) in an effort to keep up with the world's thirst for the legendary tipple. Sales of Bordeaux on the other hand are hampered by overproduction, overpricing and what's anticipated to be a disappointing 2007 vintage.