See Spot Run

Just when we were getting used to "critter labels," now there are "foodie labels" designed to take the mystery out of food and wine pairings. The wine labels have illustrations that make clear to the consumer which wine pairs best with certain types of meat. A rooster on the Chardonnay, a pig on the Merlot and a cow on the Cabernet Sauvignon (each label has a diagram of the different cuts of meat). "Foodies" will be launched nationally by Cost Plus Food Market in early March 2008 and will retail for $7.99 per bottle. Cost Plus believes this product is appropriate for food and wine enthusiasts of all levels, but the rather basic information (some might say patronizing) says something else. Hopefully, we won't see Spot on the label, but you get the message.

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Tags: food and wine pairings, foodie labels, wine labels, wine price, wine sales

This entry was posted on Monday, May 18th, 2009 at 6:47 pm and is filed under Wine Price and Sales. You can subscribe to any comments to this entry via RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.