Rose-Colored Wine-Glasses
Recently, the French court fined Moet and Chandon 30,000 Euros for its “La Nuit est Rose” campaign which shows a bottle of rose Champagne on a black background surrounded by pink petals. The court ruled that the ad created an association between drinking rose Champagne and leading a wonderful life ( a reference to the iconic Edith Piaf song La Vie en Rose). This ruling is the result of the 1991 Evin Law which states that all publicity for alcohol must consist of objective information only. It is also considered by French winemakers to be a major factor in the decline of domestic wine sales. French wine consumption dropped by 20 percent in the 1990s making exports extremely important to winemakers. However, the Australians seem to have beaten them to the party.
