Loons, Penguins and Hippopotami, Oh My!
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Who knew that a hippopotamus on a wine label symbolized something good to the consumer? Cute and colorful “critter labels” may seem more fitting for a box of “Animal Crackers,” nevertheless, new table wines with animals on the label outsell all other new table wines by more than two to one. Yellow Tail wine is a perfect example. Yellow Tail from Australia (with a wallaby on the label) became the number one imported wine in the US in just two years. Yellow Tail Shiraz is the best-selling red wine in America (not just imports but ALL red wine) and it took just five years.
